·Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
·Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
·Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
·Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
·Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
·Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
·Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
·Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
·Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Requirements:
·Proven experience with complex marketing campaigns and strategies from start to finish including research, planning, and reporting on results to stakeholders
·You are familiar with digital marketing and social media strategy, as well as traditional media marketing strategy
·Experience with marketing software and automation tools including CRM
·Experience with forecasting and analysis of market trends in marketing campaign development, as well as using data to optimize marketing campaign performance
·1+ years of experience in marketing, with a Bachelor’s Degree in Marketing or Business or similar
·Excellent written and verbal communication skills
·Strong project management, multitasking, and decision-making skills
Expectations from the GoldBear team
Pleasant working environment
Adequate monetary compensation, based on the market
Coffee, juices, and fruit, in unlimited quantities