Objectives of this role

• ·Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• ·Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• ·Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• ·Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• ·Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

• ·Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• ·Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• ·Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• ·Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Requirements:

• ·Proven experience with complex marketing campaigns and strategies from start to finish including research, planning, and reporting on results to stakeholders
• ·You are familiar with digital marketing and social media strategy, as well as traditional media marketing strategy
• ·Experience with marketing software and automation tools including CRM
• ·Experience with forecasting and analysis of market trends in marketing campaign development, as well as using data to optimize marketing campaign performance
• ·1+ years of experience in marketing, with a Bachelor’s Degree in Marketing or Business or similar
• ·Excellent written and verbal communication skills
• ·Strong project management, multitasking, and decision-making skills

Expectations from the GoldBear team

• Pleasant working environment
• Adequate monetary compensation, based on the market
• Coffee, juices, and fruit, in unlimited quantities
• Flexible working hours
• Unlimited opportunities for further development